Optus Fireflies

Client: Optus

Design: Public Design Group

Product: Silicone Fireflies

Commissioned by Public Design Group, this fancy little firefly was designed to mimic the ones featured in the Optus Open Network TV commercial. The simplicity of the project meant it could be presented as a written brief and we took care of the rest, including sketching the design, 3D CAD modelling, CNC machining of the tool and vacuum casting the bugs in silicone.

At each stage of our process, Public Design Group were consulted for sign-off. In the end the project included 600 translucent fireflies. The fireflies are currently displayed in the Optus store at Sydney City’s Westfield Shopping Centre.

Go behind the scenes at our Flickr page…